Positioning and messaging
Clarify what makes your innovation matter and shape a story that customers, clinicians, and partners can immediately understand.

For health-related companies facing a complex story, Dr. Tager brings the medical fluency, market perspective, and fresh thinking to find the signal.
Discuss a challenge ↗Great healthcare ideas often arrive wrapped in complex science, crowded categories, and competing stakeholder needs.
Dr. Tager helps leadership teams step back, see the whole system, and build a message architecture that vividly translates product features into human and business value.
Assignments span medical devices, aesthetics, regenerative medicine, diagnostics, nutrition, natural products, and professional education.

Engagements are tailored around the decision, story, or growth challenge in front of you.
Clarify what makes your innovation matter and shape a story that customers, clinicians, and partners can immediately understand.
Bring an experienced, cross-disciplinary medical perspective to product, market, education, and stakeholder decisions.
Identify and engage the right clinicians, advisors, faculty, and opinion leaders for your next stage of growth.
Translate product science into credible programs, training, video, and thought leadership that builds trust.
Mark has been simply brilliant in helping to advance both the science and the market positioning of a number of genetic tests. With such a breadth of experience, he’s able to quickly bring a fresh perspective to what providers and patients need.
A few words from people who have seen the work up close.
We’ve brought Dr. Tager into multiple projects at MedResults Network. He helps shorten the timeline for getting things done—not just because of a quick mind, but also a great network of contacts.
When we decided that it was time to launch Calocurb into the US, we needed to quickly establish a strategy and a network for the practitioner community. Mark was able to help us clarify our messaging and mobilize the resources we needed.
We invited Dr. Tager to be part of our scientific advisory council, but then quickly realized he could help us in many other ways. From connecting the dots in our messaging to establishing new venues to reach prospects and to creating new educational opportunities for the practitioners who use Microbiome Labs’ products.
Experience across the healthcare landscape